My journey in digital marketing
Over the years, I’ve worked across both B2B and B2C environments, understanding different industries and running campaigns for markets in Europe, Latin America, and the U.S.
Leading my own travel business taught me what it really means to invest my own money and allocate budgets wisely. That experience shaped how I see marketing—not only from a creative angle, but from a business perspective.
The key areas I focus on to bring clarity and better decisions to digital marketing.
Digital Marketing Strategy
I start by understanding where a company stands, reviewing what works, what doesn’t, and what’s missing. From content and positioning to tools, tracking and processes, I focus on building a clear and realistic foundation that supports growth and decision-making.
Paid Advertising
My focus is not just on campaigns, but on how everything connects: ads, content, landing pages, forms and data. I help brands use Google, Meta and LinkedIn Ads with clear objectives, proper tracking and decisions driven by results, not vanity metrics.
Search (Google & AI)
I analyze how people actually discover brands today, across search engines and AI-powered answer platforms. My work focuses on identifying what really impacts visibility, fixing what matters, and making informed adjustments that improve discoverability and positioning.
- Thinking digital marketing is too complicated or expensive
- Missing basics tools, conversions and event tracking
- Allocating money without measuring return
- Improving ads but not page content, or the other way around
- Adding more resources before having a clear plan
Digital Marketing STRATEGY Audit
Does your digital marketing feel unclear?
Most companies do a lot of digital marketing — yet still lack clarity.
This strategy audit helps business owners understand their digital marketing in simple terms: what’s working, what’s not, and what to do next before investing more time or budget.
- Analyze your data to understand where you stand
- Identify pain points and wasted resources
- Spot opportunities for improvement and growth
- Create a clear plan aligned with your goals
- Execute with purpose, turning clarity into action
